Marketing Plan For Whole Foods Market Essay - 731 Words

Target Customers: Whole foods Market targets people who are more interested in consuming high quality organic foods and living a healthy lifestyle. They want natural and organic foods and are willing to pay higher prices for that. They live in urban areas and are comparatively wealthy. Whole foods Market provides a lot of options for them and a memorable consumer experience when they shop for food. It makes sure to attract these people. In addition to this, to target average consumers it has introduced 365 everyday value offering products at reduced prices. Fairway targets all the urban class people. Though it does offer organic foods, it doesn’t specialize in that niche. It doesn’t employ knowledgeable employees who can increase the sales of the organic foods it offers. Advertising: Whole Foods Market advertises itself as â€Å"America’s Healthiest Store† and has maintained that reputation for several years now. It also launched its first multichannel National Brand campaign with the slogan â€Å"Values Matter† to highlight the quality of their foods. To boost its advertising strategy, it collaborated with GSD M and placed its products in TV shows like â€Å"Modern Family† and during the World Series and NFL football too. In addition to this it runs ads in most of the Lifestyle, Food and Health magazines (paper and online). Also, product samples are displayed throughout their stores. Its social media strategy propagates across 6 different social platforms including Twitter, Facebook,Show MoreRelatedMarketing Plan For Whole Foods Market1587 Words   |  7 PagesCompany/Product Background For this Global Marketing Foreign Market Entry and Marketing Plan, we will be expanding the Whole Foods Market into Italy. Whole Foods Market is considered to be a higher end, more organic store with higher priced products than other markets in the United States. The motto of the brand is â€Å"America’s Healthiest Grocery Store† (Whole Foods Market History, 2016). They are concerned with what their customers are eating and overall health, so they offer so many products thatRead MoreMarketing Plan For Whole Foods Market1554 Words   |  7 PagesIntroduction / History / Company Background Whole Foods Market first opened on September 20, 1980 in Austin, Texas, which is the company headquarters. The founders were John Mackey, Renee Lawson, Craig Weller, and Mark Skiles. These four business people decided that the natural food industry was ready for a supermarket format. The current CEO’s are John Mackey and Walter Robb IV (Whole Foods Market History, 2015). Whole Foods Market stock ticker symbol is WFM and their NACIS code is 445110 (WFM MorningstarRead MoreMarketing Plan For Whole Foods Market1401 Words   |  6 Pages1.0 Overview of the company: Whole Foods Market is a chain of organic, natural supermarkets found in USA, Canada and the UK. Initially founded in Austin, Texas in 1980, at a time when there were less than half a dozen natural supermarkets, the company saw rapid growth domestically through expanding across Texas and then into the West Coast of America. This was achieved through growth from the ground up and acquiring smaller natural food companies. Whole Foods Market in the present day is the resultRead MoreMarketing Plan For Whole Foods Market1040 Words   |  5 Pagesorganizations run more efficiently and effectively (Gray, n.d.). Whole Foods Market (WF) is the largest natural-foods grocer in the United States. In addition, they have stores in Canada and the United Kingdom (Cuenllas, 2013). They have annual sales over $14 billion and net profits over $500 million in 2014 (Amigobulls, 2015). The company got its start in 1978 by John Mackey and Rene Lawson Hardy when opening the doors to a natural foods store called SaferWay, in Austin, Texas. Two years later, theyRead MoreKudler Fine Foods Marketing Plan937 Words   |  4 PagesIntroduction Market research is all about collecting information to give Kudler Fine Foods insight into the minds of their consumers, understanding what they want and knowing what they think about Kudler’s products, service, and competitors. Having a marketing plan helps gain an understanding of the market trends and trends of the food and beverage industry. Kudler Fine Foods marketing plan will include strategic additions, such as the distribution plan and pricing and positioning of Kudler, asRead MoreFinal Marketing Plan1088 Words   |  5 PagesRunning head: MARKETING PLAN Marketing Plan: Acai-A-Vie Soft Drink Nancy Katz October 28, 2010 Week 6 Marketing Plan Acai-A-Vie soft drink is an organic berry fruit juice made into a soft drink. It is full of antioxidants and contains not only an exclusive blend of the powerful acai berry, but also contains nineteen other nutritious fruits. Each of these fruits provides the body with the antioxidants to maintain a healthy lifestyle. Whole Foods Market is a specialty organicRead MoreKudler Fine Foods1298 Words   |  6 PagesMarketing Kudler Fine Foods Angela Bush MKT/421 February 19, 2012 Judith C. Allen Marketing Kudler Fine Foods Kudler fine foods is a store that markets fine foods but needs to bring some focus toward expanding their goods to the public. Improving their business operations will increase store efficiencies and the demand of its customers at a higher volume of purchases. The growth of this organization is significant and growth will coincide with strategic marketing that will expandRead MoreMarketing Mix1544 Words   |  7 PagesThe term marketing mix was first used in the late 1940s by Neil H. Borden (NetMBA, 2007). The original marketing mix introduced by Borden consisted of product, planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. Later E. Jerome McCarthy grouped the parts into the four P’s of marketing known as product, place, price and promotion (NetMBA, 2007). â€Å"A typical marketing mix includesRead MoreMarketing Research Mkt.4211054 Words   |  5 PagesMarketing Research In the area of marketing and research development it is important to understand what goes into the process. â€Å"Companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way (Armstrong and Kotler, 2009)†. Every buyer has there own specific needs and buying practices, so it is important to try to reach them all. In this essay Kudler Fine Foods will be discussed, their marketing strategy and tactics, identifyingRead MoreThe Meal M8 s Objective1552 Words   |  7 Pagesfocused on an underserved market segment: Healthy meals for children that allow simple preparation and social engagement between parents and their children. To achieve this goal or strategic position emphasizes: †¢ An easily searchable database with recipes prepared by a professional chef †¢ Focus on ingredients and recipes that appeal to children yet are healthy †¢ Searchable database that allows for easy functionality in replacing ingredients †¢ Partnership with whole foods with a focus on â€Å"in season†