Wednesday, January 29, 2020
Management Professional Resume Essay Example for Free
Management Professional Resume Essay QUALIFICATIONS SUMMARY Accomplished, goal-oriented Management Professional in the Aerospace industry. Dynamic Leader with exceptional ability in supervising and motivating others. Expertise in performing major inspections of space shuttle main engines, military jet engines, and depot level maintenance on aircraft airframe. Excellent customer service skills with an in-depth knowledge of NASA, government operations and contracts. Recognized for Achieving Competitive Excellence (ACE), enhancing production, quality, cost savings, and a safe work environment. Maintained a safety record of over 2,500 work days without OSHA recordable injuries.  Experienced in production scheduling, management techniques, and ACE/Lean Manufacturing initiatives. Technically proficient with Microsoft Office and ISO AS9100. FAA Aircraft Power Plant Licensed. Received the NASA Space Flight Awareness Award, Eagle Award, and nominated for the Jack Weil Award.                CORE KNOWLEDGE AREAS à ¼Ã‚ Oral / Written Communication Skills à ¼Ã‚ Conflict Resolution à ¼Ã‚ Contract Negotiation à ¼Ã‚ Superb Organizational Skills à ¼Ã‚ Staff Development Training à ¼Ã‚ Project Management à ¼Ã‚ Supervision / Management à ¼Ã‚ Team Leadership RELEVANT PROFESSIONAL EXPERIENCE PRATT WHITNEY ROCKETDYNE, Kennedy Space Center, FL                                             2005-Present Supervisor (Contractor to NASA) Supervises multiple shift schedules, and manages the hiring process. Conducts employee training, certifications and work place resolution processes. Ensures employee compliance with NASA operating procedures during inspections, technical maintenance, and performance tests on space shuttle rocket engines. Travels extensively to NASA Stennis Space Center and Marshall Space Center for testing, hardware improvement, research and development of space shuttle main engine. Executes extensive flight readiness tests with a 100% rocket engine performance success rate. BOEING ROCKETDYNE, Kennedy Space Center, FL                                                                           2000-2005 Supervisor Led the 6S benchmark initiative, value stream mapping, and continuous improvement process. Traveled to various NASA sites to facilitate implementation of Lean Manufacturing initiatives, and implemented procedures. Resolved workforce issues in compliance with company policies. Selected as ISO AS9100 internal auditor to ensure work processes remained at optimum standards for continuous efficiency, safety, quality, product delivery, reliability, compliance. Served as point of contact for hazardous waste management, OJT trainer, FOD champion, and shift maintenance coordinator. LOCKHEED MARTIN, Tucson, Arizona                                                                                                      1999-2000 Senior Site Manager – Air National Guard Supervised a crew of twenty for major overhaul of F-16 aircraft jet engines (F100-220/220E). Planned and scheduled engine production.   Maintained employee attendance records. Alleviated a 30-engine deficit for the base in a record setting pace with uncompromising quality. Established an unprecedented trusting relationship with the customer, receiving the highest evaluation rating. Provided employee training and maintained training records. Prepared weekly quality and production reports. LOCKHEED MARTIN, Nellis AFB, Nevada                                                                                                 1998-1999 Inspector / Jet Engine Lead Technician Repaired and inspected F-15/F-16 aircraft jet engines including the Air Force Thunder- Bird’s jet engines. Performed flex fiberscope inspections utilizing IW-2 video recording fiberscope equipment. Exceeded expectations and delivery time of completed U.S.A.F. Thunderbird engine modifications as a result of quality inspection and assembly. Maintained engine records and training new technicians.  DANA MICHAUD                                                                                              Page Two  RELEVANT PROFESSIONAL EXPERIENCE  (Continued) LOCKHEED MARTIN Otis Air Guard Base, Cape Code, MA                                                            1997-1998 Jet Engine Technician Overhauled P W F100-100/200 jet engines and maintained aircraft engine records and parts requisition. Resolved engine problems from four to twenty serviceable fighters. CONSOLIDATED FUEL SYSTEMS, Montgomery, AL                                                                            1993-1995 General Aviation Technician Performed inspections and overhauled aircraft engine fuel injection servos, fuel control, fuel pumps, and carburetors. Operated simulated test benches to calibrate fuel components to aircraft specifications. Significantly improved system operations and resolved engineering defects. Dramatically reduced warranty rates and increased customer satisfaction. PEMCO AEROPLEX, Birmingham, AL                                                                                                                     1993 Aircraft Technician Performed depot level maintenance on U.S.A.F. KC-135 aircrafts with zero inspection defects and an exceptional safety record and work performance. Removed, inspected, and installed aircraft components and controls such as ailerons, wings, vertical/horizontal stabs, cables, flaps, and spoilers. UNITED STATES AIR FORCE, Tyndall AFB, FL                                                                                       1987-1991 Jet Engine Technician Successfully overhauled P W F100-100 jet engines based on I.A.W. directives with high quality assurance ratings. Received promotions and nominated as a maintenance professional for four years. ADDITIONAL WORK EXPERIENCE SELF-EMPLOYED, (City, FL)                                                                                                                            1996-1997 Independent Sales Trainer Trained staff to work effectively in a goal-oriented, and team environment by overcoming fears and mastering negotiation techniques. Motivated team to surpass monthly quotas for three months. BUDGET RENT-A-CAR, Panama City, FL                                                                                                               1997 Maintenance Manager Maintained a fleet of 100+ vehicles for periodic and minor maintenance. Serviced manufacture recalls, maintained vehicle records and shop inventory. Generated insurance estimates and billing invoices. DGR ASSOCIATES INC., Tyndall AFB, FL                                                                                                   1992-1993 Foreman Supervised a staff of 10 repairing and painting a U.S.A.F. housing complex on production bases. Calculated company income and expenses, payroll, and company inventory. Coordinated schedules for government inspection procedures. SELF-EMPLOYED, Panama City, FL                                                                                                              1991-1992 Antique Vehicle Restorer Performed intricate precise restoration of classic vehicles, insurance estimation, and collision repairs utilizing advanced technological equipment and materials. EDUCATION UNIVERSITY OF PHOENIX, Phoenix, Arizona Bachelors of Science in Business Management, 2007 Advanced Leadership Seminar, 1997 AVIATION TECHNOLOGY, Pensacola, Florida FAA Power Plant License, 1992
Tuesday, January 21, 2020
Nature of the Mind Essay -- Poetry
William Blake, a poet that strongly believed in the power of mind, once wrote, "if we see with imagination, we see all things in the infinite." The Romantic poets use their imagination when gazing at nature, and therefore see and feel the infinite through their poetry. William Wordsworth expresses the serene beauty that nature possesses and its calming effects on the mind. Samuel Taylor Coleridge, one of the poetic geniuses of the age, uses nature and his imagination to create surreal atmospheres. Another Romantic poet, by the name of Percy Bysshe Shelley, shows great longing for the freedom that nature possesses and the freeing effect it has on him. These poets of the Romantic period look at nature from a higher consciousness called the imagination. William Wordsworth, through many of his poems, expresses the serene beauty contained in nature and its tranquilizing effects on human thoughts. In "Lines Composed a Few Miles from Tintern Abbey", the speaker looks "on nature...to chasten and subdue...the mind" and bring peace to his thoughts. Looking deeply into nature brings the feelings of sublime contentment and new feelings of inspiration that one cannot find in any alternate surrounding. In Wordsworth's "I Wandered Lonely as a Cloud," the speaker, when "in vacant or in pensive mood," recalls a memory of a past picturesque outdoor scene that "is the bliss of [his] solitude." His mind's pencil edges a lasting portrait of a scene in nature and the emotions of its beauty in the speaker's mind. The "dancing daffodils" will stay with the speaker even when the original drawing has faded. Another poem, "Composed upon Westminster Bridge," expresses the lulling atmosphere of the early morning and its encompassing calm a... ...s are "profuse strains of unpremeditated art," singing exactly what it feels, without restraint. Percy Shelley imagines these feelings of freedom and artless beauty in nature's creations that without imagination would never be conceived. Through poetry, the Romantics, Wordsworth, Coleridge and Shelley, make many connections between the human mind and its natural surroundings by way of imagination. William Wordsworth emphasizes nature's soothing powers on the mind and its short term and long term effects. Shelley, on the other hand, expresses the boundless life of nature and its ability of uninhibited expression. Samuel Coleridge, the true believer in the mind's versatility, focuses on the flexibility of one's imagination in the presence of nature. Because of these poets and their poetry, the rest of the world is tempted to take a step into the imagination. Nature of the Mind Essay -- Poetry William Blake, a poet that strongly believed in the power of mind, once wrote, "if we see with imagination, we see all things in the infinite." The Romantic poets use their imagination when gazing at nature, and therefore see and feel the infinite through their poetry. William Wordsworth expresses the serene beauty that nature possesses and its calming effects on the mind. Samuel Taylor Coleridge, one of the poetic geniuses of the age, uses nature and his imagination to create surreal atmospheres. Another Romantic poet, by the name of Percy Bysshe Shelley, shows great longing for the freedom that nature possesses and the freeing effect it has on him. These poets of the Romantic period look at nature from a higher consciousness called the imagination. William Wordsworth, through many of his poems, expresses the serene beauty contained in nature and its tranquilizing effects on human thoughts. In "Lines Composed a Few Miles from Tintern Abbey", the speaker looks "on nature...to chasten and subdue...the mind" and bring peace to his thoughts. Looking deeply into nature brings the feelings of sublime contentment and new feelings of inspiration that one cannot find in any alternate surrounding. In Wordsworth's "I Wandered Lonely as a Cloud," the speaker, when "in vacant or in pensive mood," recalls a memory of a past picturesque outdoor scene that "is the bliss of [his] solitude." His mind's pencil edges a lasting portrait of a scene in nature and the emotions of its beauty in the speaker's mind. The "dancing daffodils" will stay with the speaker even when the original drawing has faded. Another poem, "Composed upon Westminster Bridge," expresses the lulling atmosphere of the early morning and its encompassing calm a... ...s are "profuse strains of unpremeditated art," singing exactly what it feels, without restraint. Percy Shelley imagines these feelings of freedom and artless beauty in nature's creations that without imagination would never be conceived. Through poetry, the Romantics, Wordsworth, Coleridge and Shelley, make many connections between the human mind and its natural surroundings by way of imagination. William Wordsworth emphasizes nature's soothing powers on the mind and its short term and long term effects. Shelley, on the other hand, expresses the boundless life of nature and its ability of uninhibited expression. Samuel Coleridge, the true believer in the mind's versatility, focuses on the flexibility of one's imagination in the presence of nature. Because of these poets and their poetry, the rest of the world is tempted to take a step into the imagination.
Monday, January 13, 2020
Justus Case
Just Us! Case Just Us! is a corporation that imports, roasts and sells primarily organic coffee from fair traded certified coffee producers. Their vision is: â€Å"to be a leading Fair Trade business that builds on quality, professionalism and innovation for the benefit of all our stake holders. Since its inception, Just Us! had experienced healthy growth in the maritime provinces of Canada, mainly supported by its corporate values: social and environmental responsibility, sustainability, ethical practices in all the areas of the business and in all stakeholders, and product differentiation.They even opened a fair trade museum to help educate the public on the social impact and benefits of fair trade. Once roasted and packed, the coffee and other products are shipped to retail outlets, supermarket chains, health food stores, coffee shops and churches. A substantial portion of Just Us! revenues came from wholesaling to large retail stores such as supermarket chains. Their coffee is a lso offered in the Just Us cafes, which were meant to be a place where customers could enjoy a cup of premium fair trade coffee and gather information about fair trade. The locations were not standardized as a typical chain.A major competitor in the retail organic fair trade coffee market is Kicking Horse which also offers products that are certified organic and fair traded. Its main channels are: coffee shops, gourmet food stores, grocery chains and restaurants. The growth of fair trade product sales had prompted several major food brands to offer fair trade products, such as: Kraft Foods, Procter & Gamble and Nestle. Also, in Canada, large super market chains such as Loblaws were offering also fair traded private labeled products which was concerning for Just Us, since supermarkets is one of its most important channels.In the coffee shop area, there was a lot of competition since some independent coffee shops and well-known chains (Ex. Starbucks) were trying to tap into the  "fair trade trend†. Due to the original management team lack of marketing experience a new Marketing Director was hired and part of the initial issues she found was that Just Us! did not spend much on advertising. 2009 had been set at $20,000. There was a massive growth opportunity in the fair trade market in Canada but the economy was on recession, therefore, the expansion needed to be planned carefully.The marketing director had several specific questions to answer to help develop a marketing plan to bolster the growth of Just Us! First off, how was Just Us! going to target new buyers given the current competition and what segment would those buyers belong to? College students were clearly a growing customer base and Just Us! already had a strong presence in three college universities. Therefore, marketing should be directed at the young, educated demographic that are willing to pay a premium for products.Furthermore, the majority of their sales are business to business and their marketing needs to emphasize the benefits of fair trade to the end user. The case stated that the internet was a great tool for increasing awareness of fair trade products, along with initiatives that enhance word of mouth (p. 3). In order to reach new customers they should consider expanding their internet marketing, such as using search engine optimization/ search engine marketing. They can also utilize co-op advertising with other organizations that emphasize fair trade, organic, and environmentally friendly practices.The fair trade museum should also be utilized to educate potential customers and will be discussed in more detail below. All Just Us! advertising needs to emphasize the story behind the products in order to educate new customers. Educating customers on the benefits of fair trade is the key to growth and will set Just Us! apart from competitors with brand recognition. In order for Just Us! to enhance the cafe’s performance they need to improve the custom er experience and become customers’ first choice of â€Å"place outside the home to enjoy coffee. Surveys and focus groups should be used to find out what customers like to do in their cafes as well as what customers like about the competitors cafes (Starbucks and Trident) and incorporate those into Just Us! ’ cafes. Additionally, the current Just Us! cafes are stand-alone destination shops. Just Us! should open up new stores in large commercial shopping centers in densely populated cities with multiple Universities. This would allow Just Us to still market to the young educated demographic that have long customer lifetime values that they have had success with and reach new customers via foot traffic in the shopping center.By keeping the overall educational theme about fair trade and brand awareness the same across all of the cafes should be able to convert new customers into loyal customers. Another questions the Marketing Director had to consider was how Just Us! c an expand their loyal customer base? This could be achieved through improving the customer experience mentioned above. However, offering opportunities for the customers to get involved would create a concept of community among their customers and which could develop into a core competency and set them apart from their competitors. Just Us! ould achieve this by having guest speakers or workshops on fair trade in the stores or even get involved with community organizations to help educate people about fair trade. Customers could sign up to receive emails for upcoming events, new products, new services, and new social initiatives. These actions would all help expand their loyal customer base. The Marketing Director also needed to make several changes to the marketing program in order to benefit the cafes. The marketing budget should be increased to reflect the company sales and growth potentials. A larger budget will allow Just Us! o compete with similar fair trade coffee companies suc h as Java Factory and threatening new mainstream entrants such as Starbucks who can capture the market share quickly. The existing market media plan (Case exhibit 8) should be updated to focus on product differentiation and increase channel diversity. Just Us! should advertise in multiple newspapers, magazines, and outdoor locations to increase customer reach. Furthermore, Just Us! should promote more direct communication to events around colleges and young professionals emphasizing their fair trade and environment responsibility concept in order to foster community involvement.A major customer segment for Just Us is students and young professionals who are mostly tech-savvy. Therefore, internet should be a main advertising vehicle to reach mass marketing. Just Us should use internet marketing tools including emerging social media (e. g. Facebook, Tweeter, blogs), mobile advertisement (e. g. Groupon), search engine marketing, and co-op advertising on sites offering similar fair trad e concepts. Finally, the Marketing Director needs to utilize the fair trade Museum as a way to spread awareness as well as promote brand awareness just like they should in the new locations but take it one step further.Just Us! could hold free concerts or guest speakers at the museum to attract potential new customers. They could also charge for the concert and allow free admission if you bring a reciept from a recent purchase at the Grand Pre store. Just Us! could sponsor a local race or work with local University fundraisers in the community. Once again, Just Us! needs to be involved with the community to educate people about fair trade and get their customers involved to create a sense of community that can lead to new customers and extend the lifetime customer value of existing customers.
Sunday, January 5, 2020
Confederation and Constitution - 1483 Words
| Historical Essay: | Confederation and Constitution | | Jason Sherman | | | The Articles of Confederation, the first constitution of the United States, was adopted by the Continental Congress on November 15, 1777. However, sanction of the Articles of Confederation by all thirteen states did not occur until March 1, 1781. The Articles created a loose confederation of sovereign states and a weak central government, which resulted in most of the power residing with the state governments. The need for a stronger Federal government soon became apparent and eventually led to the Constitutional Convention in 1787. The present United States Constitution replaced the Articles of Confederation on March 4, 1789 (Researchers,†¦show more content†¦Delegates from the large states believed that because their states contributed proportionally more to the nation’s financial and defensive resources, they should enjoy proportionally greater representation in the Senate as well as in the House. Small-state delegates demanded, with comparable intensity, that all states be equally represented in both houses. When Sherman proposed the compromise, Benjamin Franklin agreed that each state should have an equal vote in the Senate in all matters, except those involving money. Over the Fourth of July holiday, delegates worked out a compromise plan that sidetracked Franklin’s proposal. On July 16, the convention adopted the Great Compromise by a heart-stopping margin of one vote. As the 1987 celebrants duly noted, without that vote, there would likely have been no Constitution (United States Senate). The creation of the Constitution entailed hours of debate and compromise, and even when it was completed, some delegates were unhappy with it. The task of fixing the afflicted Confederate government was not complete yet. It was agreed that each state had to ratify, or approve, the Constitution. This divided the people into two groups, the Federalists and the Anti-Federalists. TheShow MoreRelatedConfederation and Constitution1594 Words  | 7 PagesConfederation and Constitution United States History Professor: 9/30/12 The Articles of Confederation were a great start to shaping and unifying our country, but it was just that, a â€Å"start†. It needed to take the country as a whole into consideration in order for it to hold this unity in place. The Articles of Confederation led to the Constitution of the United States. Although similar in some aspects, very different in others. The articles had many weaknesses that wereRead MoreConfederation and Constitution1416 Words  | 6 PagesArticles of Confederation vs. Constitution http://www.123helpme.com/search.asp?text=American+History http://www.archives.gov/exhibits/charters/constitution_history.html â€Æ' There were many differences between the Articles of Confederation and the Constitution. At the end of the American Revolution the free states needed some sort of control that would generate to a unified country. Issues arose such as: How should power be divided between local and national governments? How should laws be madeRead MoreConfederation and Constitution1793 Words  | 8 PagesCONFEDERATION AND CONSTITUTION  By: Instructor: Comparison between the Articles of Confederation and Constitution The Articles of Confederation, formally known as the Articles of Confederation and Perpetual Union, refers to an agreement between the thirteen founding states that first formed the United States of America as a confederation of sovereign states. The Articles of Confederation had served as the first U.S. constitution (MerrillRead MoreConfederation And Constitution Vs. Constitution Essay1230 Words  | 5 PagesConfederation and Constitution The English Parliament in the 1760s decided to increase taxes to the American colonies, which was established by the colonies as unjust due to taxation without proper representation in the parliament. As a result, the 13th colonies decided to create their own government and in 1777, Congress drafted the Articles of Confederation. This was America’s first written constitution. After the Revolutionary War, the Federal government under the Articles did not have enoughRead MoreConfederation and Constitution Essay1539 Words  | 7 PagesThe Constitution of 1787of the United States of America is signed by 38 of 41 delegates present at the conclusion of the Constitutional Convention in Philadelphia. Supporters of the document paid a hard won battle to win ratification by the necessary nine out of thirteen U.S. states. The Articles of Confederation, ratified just before the British surrender at Yorktown in 1781. Congress the central authority had the control to govern foreign conc erns, conduct war, and control currency. These powersRead MoreThe Articles of Confederation and The Constitution1238 Words  | 5 Pagesgovernment has been defined by two very important documents. Reflecting on all governments of the past, they laid forth an impressive jumble of ideas that would lead the way to where we are today. These two documents are the Article of Confederation and the U.S Constitution. These two documents of precedent are both similar and unique, each with its own pros and cons, and neither being perfect. Both these documents addressed the prominent vital in national vs. state sovereignty, legislative selectionRead MoreThe Constitution And The Articles Of Confederation1373 Words  | 6 Pageswould enforce them? I will address some of the differences between the Constitution and The Articles of Confederation. The Articles of Confederation were designed and formed from the thirteen states that created a Confederation known as the â€Å"league of friendship†; their goal was to find solutions for problems; and one of the first attempts to create a system. The Articles of Confederation was our nation’s first constitution; during the last years of the Revolutionary war, the government had beenRead MoreThe Articles Of Confederation And The Constitution921 Words  | 4 PagesConstitution and Articles Analysis The Articles of Confederation and The Constitution were both written I believe to ensue peace in a new nation where great freedoms had just been betrothed upon. Both written within ten years of each other, the main point it was trying to get across was the idea of one nation. They were written by the same people who all in all had similar ideas. There are many differences as well. From the main one being sovereign states, to how many states must approve an amendmentRead MoreThe Articles Of Confederation And The Constitution891 Words  | 4 Pages Throughout American history, many Americans assume that too much power is given to one party or the other. The Article of confederation was important in the United States because it affected the way over government functions today. Specifically, under the Article of confederation, the United States was intended to be formed on a basis of Federalism. Within this structure of Federalism, states have their own rights and majority of power with its people. The federal government on the other hand,Read MoreThe Articles Of Confederation And The Constitution1130 Words  | 5 Pages After America won its independence from Great Britain in 1783, the Articles of Confederation were created to serve as the basis of American democracy. Years subsequent to the creation of the Articles of Confederation, delegates from all states, with the exception of Rhode Island, assembled in Philadelphia, Pennsylvania to mend the weaknesses the Articles displayed throughout its practice. This meeting on Septe mber 17, 1787, resulted in the newly drafted terms for which the United States democracy
Saturday, December 28, 2019
Marketing Plan For Whole Foods Market Essay - 731 Words
Target Customers: Whole foods Market targets people who are more interested in consuming high quality organic foods and living a healthy lifestyle. They want natural and organic foods and are willing to pay higher prices for that. They live in urban areas and are comparatively wealthy. Whole foods Market provides a lot of options for them and a memorable consumer experience when they shop for food. It makes sure to attract these people. In addition to this, to target average consumers it has introduced 365 everyday value offering products at reduced prices. Fairway targets all the urban class people. Though it does offer organic foods, it doesn’t specialize in that niche. It doesn’t employ knowledgeable employees who can increase the sales of the organic foods it offers. Advertising: Whole Foods Market advertises itself as â€Å"America’s Healthiest Store†and has maintained that reputation for several years now. It also launched its first multichannel National Brand campaign with the slogan â€Å"Values Matter†to highlight the quality of their foods. To boost its advertising strategy, it collaborated with GSD M and placed its products in TV shows like â€Å"Modern Family†and during the World Series and NFL football too. In addition to this it runs ads in most of the Lifestyle, Food and Health magazines (paper and online). Also, product samples are displayed throughout their stores. Its social media strategy propagates across 6 different social platforms including Twitter, Facebook,Show MoreRelatedMarketing Plan For Whole Foods Market1587 Words  | 7 PagesCompany/Product Background For this Global Marketing Foreign Market Entry and Marketing Plan, we will be expanding the Whole Foods Market into Italy. Whole Foods Market is considered to be a higher end, more organic store with higher priced products than other markets in the United States. The motto of the brand is â€Å"America’s Healthiest Grocery Store†(Whole Foods Market History, 2016). They are concerned with what their customers are eating and overall health, so they offer so many products thatRead MoreMarketing Plan For Whole Foods Market1554 Words  | 7 PagesIntroduction / History / Company Background Whole Foods Market first opened on September 20, 1980 in Austin, Texas, which is the company headquarters. The founders were John Mackey, Renee Lawson, Craig Weller, and Mark Skiles. These four business people decided that the natural food industry was ready for a supermarket format. The current CEO’s are John Mackey and Walter Robb IV (Whole Foods Market History, 2015). Whole Foods Market stock ticker symbol is WFM and their NACIS code is 445110 (WFM MorningstarRead MoreMarketing Plan For Whole Foods Market1401 Words  | 6 Pages1.0 Overview of the company: Whole Foods Market is a chain of organic, natural supermarkets found in USA, Canada and the UK. Initially founded in Austin, Texas in 1980, at a time when there were less than half a dozen natural supermarkets, the company saw rapid growth domestically through expanding across Texas and then into the West Coast of America. This was achieved through growth from the ground up and acquiring smaller natural food companies. Whole Foods Market in the present day is the resultRead MoreMarketing Plan For Whole Foods Market1040 Words  | 5 Pagesorganizations run more efficiently and effectively (Gray, n.d.). Whole Foods Market (WF) is the largest natural-foods grocer in the United States. In addition, they have stores in Canada and the United Kingdom (Cuenllas, 2013). They have annual sales over $14 billion and net profits over $500 million in 2014 (Amigobulls, 2015). The company got its start in 1978 by John Mackey and Rene Lawson Hardy when opening the doors to a natural foods store called SaferWay, in Austin, Texas. Two years later, theyRead MoreKudler Fine Foods Marketing Plan937 Words  | 4 PagesIntroduction Market research is all about collecting information to give Kudler Fine Foods insight into the minds of their consumers, understanding what they want and knowing what they think about Kudler’s products, service, and competitors. Having a marketing plan helps gain an understanding of the market trends and trends of the food and beverage industry. Kudler Fine Foods marketing plan will include strategic additions, such as the distribution plan and pricing and positioning of Kudler, asRead MoreFinal Marketing Plan1088 Words  | 5 PagesRunning head: MARKETING PLAN Marketing Plan: Acai-A-Vie Soft Drink Nancy Katz October 28, 2010 Week 6 Marketing Plan Acai-A-Vie soft drink is an organic berry fruit juice made into a soft drink. It is full of antioxidants and contains not only an exclusive blend of the powerful acai berry, but also contains nineteen other nutritious fruits. Each of these fruits provides the body with the antioxidants to maintain a healthy lifestyle. Whole Foods Market is a specialty organicRead MoreKudler Fine Foods1298 Words  | 6 PagesMarketing Kudler Fine Foods Angela Bush MKT/421 February 19, 2012 Judith C. Allen Marketing Kudler Fine Foods Kudler fine foods is a store that markets fine foods but needs to bring some focus toward expanding their goods to the public. Improving their business operations will increase store efficiencies and the demand of its customers at a higher volume of purchases. The growth of this organization is significant and growth will coincide with strategic marketing that will expandRead MoreMarketing Mix1544 Words  | 7 PagesThe term marketing mix was first used in the late 1940s by Neil H. Borden (NetMBA, 2007). The original marketing mix introduced by Borden consisted of product, planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. Later E. Jerome McCarthy grouped the parts into the four P’s of marketing known as product, place, price and promotion (NetMBA, 2007). â€Å"A typical marketing mix includesRead MoreMarketing Research Mkt.4211054 Words  | 5 PagesMarketing Research In the area of marketing and research development it is important to understand what goes into the process. â€Å"Companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way (Armstrong and Kotler, 2009)†. Every buyer has there own specific needs and buying practices, so it is important to try to reach them all. In this essay Kudler Fine Foods will be discussed, their marketing strategy and tactics, identifyingRead MoreThe Meal M8 s Objective1552 Words  | 7 Pagesfocused on an underserved market segment: Healthy meals for children that allow simple preparation and social engagement between parents and their children. To achieve this goal or strategic position emphasizes: †¢ An easily searchable database with recipes prepared by a professional chef †¢ Focus on ingredients and recipes that appeal to children yet are healthy †¢ Searchable database that allows for easy functionality in replacing ingredients †¢ Partnership with whole foods with a focus on â€Å"in seasonâ€
Thursday, December 19, 2019
Ethnic Nationalism Source Of Community Of Fear Essay
Ethnic Nationalism Source of Community of Fear Nationalism, according to the most widely accepted definitions of, is the doctrine that the state and the nation should be congruent. However, there is much more to add to the definition of nationalism today in connection to the ethnic and civil society. The definition of nationalism depends on its context. The typology of nationalism defines its strength and/or weakness of the relationship among the community in which it’s defined. While civil nationalism accepts people for who they are in the unique condition that they accept the country’s constitution, ethnic nationalism goes beyond and requires that the community should share a common culture which can be raced, ethnic group, language or religion. There are many explanations in resonating for why ethnic nationalism is an exclusive â€Å"National project†(according to Igatieff). Despite the urgency of this issue, Scholars have until recently not addressed the question of accommodation of communities regarding ethnic nationalism. This argument will contribute to this discussion, by looking at the link between conflicts and ethnic nationalism. The points presented in this argumentation will highlight the weaknesses of ethnic nationalism in modern states. The argument will articulate these weaknesses by first looking at the genealogical roots and the modernist origin of ethnic nationalism. Then it will sketch the relationship between mass media, narcissism, intolerance and theShow MoreRelatedNationalism And Democracy Are Intertwined Within The State1491 Words  | 6 PagesNationalism and democracy often are co-existent with each other at any time within the state. These interactions that they have with each other culminate in both benefits and problems for society, or sometimes produce a neutral reaction. This essay will explore these interactions that could either be beneficial, detrimental, or neutral in the ways that nationalism and democracy are intertwined within the state. The important notion that nationalism brings to democracy is the concept of conflictRead MoreEssay about Nationalism and Ethnic conflict 1444 Words  | 6 PagesAfter Suharto ended his long dictatorial reign in 1998 there was a substantial increase in religious and ethnic conflict in Indonesia. Author Jacques Bertrand claims religious and ethnic conflict defined Indonesia’s national model. This resulted in three critical junctures during Suharto’s retirement of his sovereign rule. The three critical junctures defined Indonesia’s â€Å"terms of citizenship, and give meaning to the structure and procedures of an institution†(Bertrand, 20). When Suharto left asRead MoreThe Public And Political Space Essay1514 Words  | 7 Pagesthough I would have preferred to get some ‘native’ perspective on the reasoning behind the controversy, I was unable to not find any academic sources in English or was unable to access them. This could be important since foreign academic can miss an integral part in the analysis whilst an author from Malaysia can add perspective of what happened on the ground. For instance, while reading Malaysian newspaper resources, an article cited how Herald has had previous clashes with the government aboutRead More Relations Between India and Pakistan1489 Words  | 6 PagesPakistan are influenced by numerous discordant factors. This essay will examine the primary antecedent, the Partition of India and its bifurcation into two states. 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Wednesday, December 11, 2019
History of Vasai free essay sample
Todays Vasai-Virar area has rapidly changed and starting in the 1980s, the change is brought about by a large influx of people due to availability of more affordable housing than in Mumbai (Bombay). History of Vasai dates back to Puranic ages. The present day name of Vasai originates from Sanskrit, Sanskrit word waas meaning dwelling or residence. The name was changed to Basai by Muslims who occupied Vasai before the Portuguese. The Portuguese named it Bacaim. The Marathas renamed it Bajipur. The British named it Bassein and today it is called Vasai. The most significant past in Vasais history is the rein of the Portuguese, since they largely influenced or changed to what Vasai-Virar area is today. Historically, the entire region has attracted traders and merchants from Rome, Greece and Middle East. In 1295 AD the famous Marco Polo visited Thana/Vasai area. The Bassein region ruled by Portuguese in not just Bassein but included areas far away as Bombay, Thane, Kalyan and Chaul (Revdanda) (Chaul Fort Photo). It is located about 50 Kilometers North of Bombay, on the Arabian Sea, at approximately (19 °20N 72 °49E). Bassein, was important trading center, its sources of wealth and trade were horses, fish, salt, timber, stone quarry (basalt and granite) and shipbuilding. It was a significant trading center long before the Portuguese arrived. (Ancient Sopara was a important port in trade with the Arabs and Greeks, Romans and Persians. ). It was also a wealthy agricultural region with rice, betel nut, cotton, and sugar-cane as some of the crops. The Portuguese with their naval power and their crusading valor were unquestioned masters of the Indian Ocean. When the Portuguese arrived, Bassein was under the rule of Bahadur Shah, the Sultan of Gujarat. In 1530 Antonio de Sylveria burnt the city of Bassein and continued the burning and looting to nearby Bombay, when the King of Thana surrendered islands of Mahim and Bombay. Subsequently, the towns of Thana, Bandora (Bandra Photo), Mahim (Mahim-Mumbai fort photo) and Mombaim (Bombay) were brought under Portuguese control. In 1531, Antonio de Saldahna while returning from Gujarat to Goa, set fire to Bassein again to punish Bahadur Shah of Gujrat for not ceding Diu. In 1533 Diogo (Heytor) de Sylveira, burnt the entire sea coast from Bandora, Thana, city of Bassein and areas up to Surat. Diogo de Sylveira returned to Goa with 4000 slaves and spoils of pillaging. For the Portuguese, Diu was an important island to protect their trade, which they had to capture. While devising the means to capture Diu, Portuguese General Nuno da Cunha, found out that the governor of Diu was Malik Ayaz whose son Malik Tokan was fortifying Bassein with 14,000 men. Nano da Cunha saw this fortification as a threat. He assembled a fleet of 150 ships with 4000 men and sailed to Bassein. Upon seeing such a formidable naval power, Malik Tokan made overtures of peace to Nano da Cunha. The peace overtures were rejected. Malik Tokan had no option but to fight the Portuguese. The Portuguese landed north of the Bassein and invaded the fortification. Even though the Portuguese were numerically insignificant, they fought with skill and valor killing off most of the enemy soldiers but lost only a handful of their own. On 23 December 1534, the Sultan of Gujarat, signed a treaty with the Portuguese and ceded Bassein with its dependencies of Salsette, Mombaim (Bombay), Parel, Vadala, Siao (Sion), Vorli (Worli) (Worli fort photo), Mazagao (Mazgao), Thana, Bandra, Mahim, Caranja (Uran). In 1536, Nuno da Cunha appointed his brother-in-law  Garcia de Sa as the first Captain/Governor of Bassein. The first corner stone for the Fort was laid by Antonio Galvao. In 1548 the Governorship of Bassein was passed on to Jorge Cabral. Map of Vasai/Bacaim Fort In the second half of 16th century the Portuguese built a new fortress enclosing a whole town with in the fort walls. The fort included 10 bastions, of these nine were named as: Cavallerio, Nossa Senhora dos Remedios, Reis Magos Santiago, Sao Goncalo, Madre de Deos, Sao Joao, Elefante, Sao Pedro, Sao Paulo and Sao Sebastiao, Sao Sebastiao was also called Potra Pia or pious door of Bassein. It was through this bastion that the Marathas would enter to defeat the Portuguese. There were two medieval gateways, one on seaside called Porta do Mar (Photo) with massive teak gates cased with iron spikes and the other one called Porta da Terra. There were ninety pieces of artillery, 27 of which were made of bronze and seventy mortars, 7 of these mortars were made of bronze. The port was defended by 21 gun boats each carrying 16 to 18 guns. This fort stands till today with the outer shell and ruins of churches. In 1548, St. Francisco Xavier stopped in Bassein, and a portion of the Bassein population was converted to Christianity. In Salsette island, the Portuguese built 9 churches: Nirmal (1557), Remedi (1557), Sandor (1566), Agashi (1568), Nandakhal (1573), Papdi (1574), Pali (1595), Manickpur (1606), Merces (1606). All these beautiful churches are still used by the Christian community of Vasai. In1573 alone 1600 people were baptized. Portuguese seal inside Vasai fort As Bassein prospered under the Portuguese, it came to be known as a Corte do Norte or Court of the North, it became a resort to fidalgos or noblemen and richest merchants of Portuguese India. Bassein became so famous that a great Portuguese man would be called Fidalgo ou Cavalheiro de Bacaim or Nobleman of Bassein. Bassein during the Portuguese period was known for the refinement and wealth and splendor of its buildings, palaces and for the beauty of its churches. This Northern Province, included a territory which extended as far as 100 kilometers along the coast, between Damao (Daman) and Mombaim (Bombay), and in some places extended for 30-50 kilometers inland. It was the most productive Indian area under Portuguese rule. From 1611, Bassein and the whole region under the Portuguese had a mint or Casa da Moeda. These old coins were found occasionally during digs and were locally called Firgi paisa. In 1618 Bassein suffered from a succession of disasters. First it was struck by a disease then on May 15, the city was struck by a deadly hurricane/cyclone. It caused considerable damage to the boats, houses and thousands of the coconut trees were uprooted and flattened. The winds pushed sea water into the city. The monasteries and convents of the Franciscans and Augustinians were ruined. The roofs on three largest churches in the city and both the house and the church of the Jesuits were ripped off and ruined almost beyond repair. This storm was followed by so complete a failure of rains which resulted in near famine conditions. In a few months the situation grew so precarious that parents were openly selling their children to Muslim brokers into slavery rather than to starve them to death. The practice was stopped by the Jesuits, partly by saving from their own scanty allowances partly by gifts from the rich. In 1634, Bassein numbered a population of 400 Portuguese families, 200 Christian Indians families and 1800 slaves (possibly from its African colonies). In 1674, Bassein had 2 colleges, 4 convents and 6 churches. At the end of 17th century Bassein reached the height of the prosperity. In 1675, Dr. Fryer who came to treat the daughter of the Captain of Bassein, Joao Mendes, reports that the Captaincy of Bassein was rotated between certain descendants of the conquerors of Bassein. In 1719, the province of Bassein numbered about 60,000 inhabitants, of these were 2,000 Portuguese and 58,000 Christian Indians. As the Portuguese power waned towards the end of the seventeenth century Bassein suffered considerably. In 1674, 600 Arab pirates from Muscat landed at Bassein. The fort garrison panicked and was too scared to oppose the pirates outside the fort walls. The pirates plundered all the churches outside of the fort walls and spared no violence and cruelty towards people of Bassein. In 1674, More Pundit stationed himself in Kalyan, and forced the Portuguese to pay him one-fourth of the Bassein revenues. Two years later Shivaji advanced near Saivan. The importance of Bassein was reduced by transfer of neighboring Bombay island to the British in 1665 (It was a wedding dowry from Catherine Braganza of Portugal to Charles the Second of England). The British had coveted and eyed Bombay for many years before it came into their possession under the terms of the marriage treaty. They had ventured to seize it by force in 1626 and had urged the Directors of the East India Company to purchase it in 1652. The Portuguese in India were however opposed to the cession of Bombay. They retained their hold upon the northern portion of the island, declaring that it was private property but after show of force by the British, Portuguese finally relinquished island of Bombay. The intolerance of the Portuguese to other religions seriously hindered the growth of Bassein or Bombay as a prosperous settlement. Their colonization efforts were not successful because they had gradually divided the lands into estates or fiefs, which were granted as rewards to deserving individuals or to religious orders on a system known as â€Å"aforamentoâ€Å" whereby the grantees were bound to furnish military aid to the king of Portugal or where military service was not deemed necessary, to pay a certain rent. The efficiency of the Portuguese administration was weakened by frequent transfers of officers, and by the practice of allowing the great nobles to remain at court and administer their provinces. They soon became a corrupt and luxurious society based upon slave labor. The cruelties of the Inquisition (from 1560) alienated the native population and the union of Portugal with Spain (1580) deprived the Indian settlements of care of the home government. The Portuguese trade monopoly with Europe could henceforth last only so long as no European rival came upon the scene. By 1736 the Portuguese had been at work for 4 years constructing the fortress of Thana, and aside from the long delays, the workers were unpaid and unfed. The people were tired of the oppression, finally invited the Marathas to take possession of the island of Salsette, preferring their rule to the oppression of the Portuguese. These were some of the factors that weakened Bassein and set stage for attack by Marathas. In 1720, one of the ports of Bassein, Kalyan, was conquered by the Marathas and in 1737, they took possession of Thane including all the forts in Salsette island and the forts of Parsica, Trangipara, Saibana (Present Saivan, south bank of the Tansa river), Ilha das Vaccas (Island of Arnala), Manora (Manor), Sabajo (Sambayo/Shabaz (near Belapur) present day Belapur fort photo) the hills of Santa Cruz and Santa Maria. The only places in the Northern Provinces that now remained with the Portuguese were Chaul (Revdanda), Caranja, Bandra, Versova, Bassein, Mahim, Quelme (Kelve Photo1) -(Kelve/Mahim), Sirgao (Present day Shirgao Photo), Dahanu Sao Gens (Sanjan), Asserim (Asheri/Asherigad Photo1), Tarapor (Tarapur) and Daman. In November 1738, Marathas led by Chimaji Appa, captured the fort of Dahanu and on 20 January 1739, Mahim capitulated, the loss of Mahim, was speedily followed by the capture of the forts of Quelme -(Kelve/Mahim), Sirgao (present Shirgao), Tarapor (Present day Tarapur  Photo), and Asserim (Asheri/Asherigad Photo2) on 13 February 1739. On 28 March 1739 Portuguese lost the island and the fortress of Caranja. The Marathas first attacked lha das Vaccas (Island of Arnala) (Arnala Photo 1) before attacking the fort of Bassein. This was the prelude to final loss of the city. In February 1739, Chimaji Appa, the Maratha ruler Bajirao Peshwa’s younger brother, attacked Bassein. He first occupied the Versova, Dharavi and blockaded Bassein Creek. The Portuguese sought help from the British in Bombay but they instead sent ammunition and three of their gunners to assist the Marathas. The Marathas were encouraged when they managed to kill the brave Portuguese commandant, Sylveria de Menezes. They then laid 12 mines, two of which exploded causing a breach in the fort wall. When they mounted an assault on the fort, a third mine exploded killing hundreds of Maratha warriors. The Portuguese kept up their defenses by throwing hand grenades and throwing huge stones from mortars, causing havoc among the Marathas. The Marathas finally exploded more mines in the breached wall causing the tower of St. Sebastian to collapse. The Marathas secured a position in the fort from where the Portuguese could not longer defend the fort. The Marathas casualty was about 12,000 killed or wounded while the Portuguese casualty was about 800 killed or wounded, among those killed on the Portuguese side were General Martinho da Sylveira, General Pedro de Mello and Lt. -Colonel Joao Malhao. After a desperate resistance on 16 May 1739 the Portuguese signed surrender. The treaty of surrender stipulated that all the garrison would be allowed to march out of town with full honors of war. Those who wanted to leave had 8 days to take all their movable property and move out. The Portuguese lost eight cities, four chief ports, twenty fortress, two fortified hills, the island of Salsette with the city and the fortress of Thana, Ilha das Vaccas (Island of Arnala), the island of Caranja, and 340 villages. On 19th May 1739, Captain Caetano de Souza Pereira capitulated and handed over the Court of Bassein. They left Bassein on 23 May 1739. The churches and almost all the buildings from fortress were destroyed and looted by the Marathas. The church bells were paraded, carried off on elephant backs as victory souvenirs. One church bell was carried to and located at Naroshankar Temple on the banks of Godavari river in Nasik, Panchavati area. Another church bell is located at Bhimashankar Temple is located in the village of Bhorgiri, near Khed. Third church bell is located at Meneswar temple in Menavali, near Panchgani. The Maratha ruler Madhavrao Peshwa offered free land grants to Hindus who would settle in Bassein and imposed a tax system to encourage purification/conversion of Christians back into Hinduism. Hindu Temple/Hanuman Mandir(? ) with Tower of Franciscan Church in the background 1750 AD Photo 1) (Photo 2) After 205 years of uninterrupted Portuguese rule, Bassein was progressively neglected, and the neighboring English Bombay assumed importance in trade and commerce. Painting of Vasai Fort 1780, British Library The English and the Marathas tried not to clash with each other, however when the British heard of Portuguese expedition was being prepared for the recovery of Salsette and Bassein, the British Bombay Government seized that island in 1774. The British tried to negotiate the surrender of the fort but when negotiations failed, a British force was dispatched to take it by force. On December 28, 1774, the fort was stormed, and the greater part of the fort garrison was killed. When Narayan Rao became the fifth Peshwa in 1772, the atmosphere changed. He was killed by his uncle Raghunath Rao, which resulted in a conflict between the Marathas. Raghunath Rao asked the English for help, and they agreed and concluded the Treaty of Surat on March 7, 1775. This ended the neutral relationship between England and India. The English provided 2,500 men. On January 9 1779, they met the Maratha army and were defeated. This completey shattered the prestige of the British army. To retrieve this prestige, the Governor-General, Warren Hastings, decided to send a strong force under the command of Colonel Goddard. Goddard took possession of Ahmedabad on February 15 of 1780 and captured Bassein on December 11, 1780 after 12 days of seige. (Pencil drawing of Vasai/Bassein/Bacaim fort after capture by the British) In 1801 in Poona, Jaswant Rao Holkar rose in rebellion with a huge army and defeated the combined armies of Daulat Rao Sindhia and Peshwa Baji Rao II and captured the city of Poona. Peshwa Baji Rao took refuge in Bassein. The defeated Baji Rao had no hesitation in accepting the Subsidiary Alliance with the British and signed the Treaty of Bassein with East India Company on December 31, 1802. Bassein was renamed to Bajipura or Bajipur. This was restoration to the original name and not to be confused with the fact that Peshwa Baji Rao had taken up residence in Bassein. The provisions of the treaty provided an English force of 6,000 to be permanently stationed with the Peshwa. In turn and for the maintenance of the army, districts yielding twenty six lakh rupees were given to the East India Company. The treaty restricted Peshwa from entering into any treaty or declare war without consulting the East India Company. The Peshwa also renounced his claim over Surat. On May 13, 1803 Baji Rao II was restored as Peshwa under the protection of the British. The treaty of Bassein eventually led to expansion and influence of the East India Company over the Indian subcontinent. In 1860 the Great Indian Peninsular (GIP) (present Central Railway) and the Bombay, Baroda and Central India Railway (BB;CI) (present Western Railway) were started and a regular service of steamers on the west coast was commenced in 1869. These included railway stations of Naigaon, Bassein, Nalasopara and Virar. The Bassein creek was connected by a steel bridge called Cooley Bridge (Bhyander Bridge) (Vasai Fort as seen from Bhyander Bridge in 1850 Photo). In 1927 the first electric locomotives manufactured by Metropolitan Vickers of England were put into service up to Poona and Igatpuri on the GIP railway and later electric multiple rake commuter trains ran up to Virar on the BB;CI railway. Stamps issued in Portugal to commemorate 450th anniversary of founding of Portuguese Bacaim (Vasai) and Portuguese Mombaim (Bombay/Mumbai)
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